As an entrepreneur between ventures, I am consulting as a product strategist and UI/UX designer to help other entrepreneurs improve their businesses and products.

I also love to code and am no stranger to business models, fundraising, and sales. I thrive in collaborative environments where I can help bridge the gaps between these disciplines.

Recent Projects

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MassRoots
Social Product Discovery for Cannabis Enthusiasts
I am working with MassRoots on an ongoing basis to improve their product discovery and development processes as well as designing and shipping new functionality for both their existing native apps and new projects.
Richie came into a complicated situation at MassRoots and quickly and effectively identified the most important problems on which to focus his energy. In the two months since then, he has dramatically improved the product development process, set up a strong foundation for visual and interaction design, and executed flawlessly on a critical new feature. Both in and outside of work, Richie is reliable, hard working, and passionate. It is a joy to spend time with him.
Dan Hunt
VP of Product @ MassRoots
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MyCastingFile
A Platform for Casting Directors to Book Extras for Television and Movies
MyCastingFile came to me with ambitions to rewrite and relaunch their legacy platform. The surprise success of their platform left it ravaged with technical debt and the consequences of reactive design decisions. I have taken on all of the product management and design for the platform and have been working with their developers to build out the new version.
Richie helped us plan the complete rewrite of a large web application with many different audiences and stakeholders. He is an extraordinarily talented designer with a passion for interviewing stakeholders and getting to the heart of problems that need to be solved. In addition, his technical skills when creating wireframes and UI designs are way above average. We highly recommend Richie and would work with him again.
Founding Team @ MyCastingFile
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Gilded
Accounting Software for Businesses Transacting in Cryptocurrency
I helped Gilded design the initial version of their Pro feature-set. We launched a new section of their application using a set of standardized components and created an interface they can grow into as they build out their feature-rich application. I am continuing to work with Gilded on new improvements to their app and marketing materials as needed.
Richie designed a stunning user interface for our financial application. Instead of jumping right in, he started by taking a step back and reviewing the business goals and objectives. We completed our project ahead of schedule with great communication along the way. We enjoyed working with Richie and look forward to future collaborations.
Gil Hildebrand
CEO @ Gilded
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HealthViz
Discovery & Visualization Platform for Public Health Data
HealthViz had built out an incredible technology to leverage public health data, but they knew the user experience needed work. Together, we turned their technology into a product with a workflow that matched the use case of their users and a design language that could carry them into the foreseeable future. I was responsible for user research, UI/UX design, and all of the frontend development.
I cannot recommend Richie more highly. He took a partially formed idea back to our customers, used their feedback to formulate a product redesign with UX at the center, and executed a stunning product that hit all of our goals. He did all of this with great communication, meticulous execution, and a constant eye on our vision and our customers' expectations.

The result is a new visual language for our platform that has given us a roadmap to follow over the next few years and a framework for thinking about our design decisions. Although Richie is first and foremost a UI/UX specialist, he took the initiative to build us a fully working application that showed us what was possible with our product. Throughout the contract, he mapped out our progress and roadmap using design sketches and flowcharts, he kept us constantly informed of roadblocks and questions, and he tactfully guided the contract to completion whenever we suggested something that was out-of-scope or premature. I always had plenty of materials to understand why we were making certain decisions and how we had arrived at our conclusions.

He's truly changed our product and team for the better and we are highly satisfied with the result. Thank you!
Jonathan Giuffrida
CEO @ HealthViz
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Coral Life, Inc.
Vertically Integrated Hospitality Tech Company
Coral is the hospitality tech company I started in my college dorm room. Our SaaS product was used by 250,000 guests in 90 countries. I designed everything including brand materials, UI/UX for both internal and customer-facing apps, marketing materials, our physical environments, and the pitch decks we used to raise $250,000. We used original content marketing to gain over 10,000 sign ups to our SaaS product without any paid advertising.
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Grill 66
BBQ Restaurant in Queens
I love an opportunity to help a new small business look bigger than they are. We designed Grill 66's identity from the ground up and extended it across their brand collateral in print and on the web.
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Vyance Corp.
Enterprise IoT Hardware & Software
I created Vyance's brand identity, and extended it across web, print, video, and even their hardware products. I helped them write and design the pitch deck they used to raise $1 million. I also created explainer videos and pamplets used to communicate their technology to customers, investors, and partners.

More References

Richie is a rare individual, he combines three qualities that are key in today's market: a creative approach, an analytical mind, and an affable persona.
Vita Musacchia
Past Creative Director @ Bloomingdale's
31 years in trend analysis, and home goods & retail design
Richie has proven to be very effective in handling end-to-end responsibility. His detailed materials make a developer's life easier
Vivek Gupta
Senior Software Engineer
15 years of experience building web platform at scale

Work History

Independent Consultant
RBonilla, LLCNov 2017–Present
As a consultant, I love parachuting into a company and tackling a key business objective with the founders or key stakeholders. I specialize in product strategy, UI/UX, and product management, but am often asked to advise in other areas of the business that could benefit from a designer's lens.
Chief of Design, Co-founder
Coral Life, Inc.Nov 2014–Nov 2017
Achievements & Results:
Grew SaaS userbase organically from 0 to 1,500 WAU’s—10,000 total users (seasonal). 250,000+ guest impressions across 32,000+ stays in 83 countries.
Worked heavily with product engineers, both in-person and remotely
Lived in 30+ Airbnb’s for 6-months to research & prototype solutions
Primary author of HTML & SCSS for SaaS product & marketing website
Wrote & designed pitch decks used to raise $258K in angel funding
Primary customer service agent for SaaS product over live chat
Freelance Graphic Designer
Vyance Corp.June 2015–Feb 2016
At Vyance, I learned about fundraising and pitch development. I worked directly with the CEO and President/Founder.

Projects:
Pitch deck used to raise $1 million in venture funding
Marketing website
Brand identity design
Trade show booth
Enterprise explainer video
Industrial Product & Packaging Designer
Little Bird Little Bird DesignSept 2012–2015
Products:
Co-designed product that went on to sell $22 million in retail
Dinnerware for Lenox
Hospitality trend reports & pitches for Marriott through WilsonArt Intl.
Food & home goods packaging for a boutique brand

Roles:
Worked with senior designer to refine product design
Delivered production-ready files based on loose art direction
Communicated with overseas factories to ensure execution
Android UI/UX & Web Designer
Blynq LLCOct 2013–Dec 2014
Product: Blynq - Android lockscreen application
iOS UI/UX & Web Designer
Yomoji LLCMay 2014–Sept 2014
Product: Wemoji - iOS chat application with an emoji-focused keyboard
Product Design Intern
Timeplay Entertainment, Inc.June 2012–Aug 2014
Products: TimePlay Trivia and concept games

Roles & Responsibilities:
Design pitch decks for new games
Generate app assets
Learn about app development

Achievements:
Optimized a legacy asset-creation process by 480% using Python scripts and Photoshop actions.
Product Design Intern
Pro Racing SkinsSept 2012–Jan 2013
At Pro Racing Skins, I learned about designing for print production. This included designing stylized screen protectors for Garmin cycling computers and the accompanying packaging & documentation.

Roles & Responsibilities:
Designs for the stylized screen protectors
Designing packaging and instruction materials
Bachelor's of Fine Arts in Graphic Design; Minor in Business Administration
State University of New York at New PaltzAug 2012–May 2015
In the final year of my BFA program, I decided to take the leap and pursue Coral full-time. Coral (mentioned above) started as a dorm room project, but had gained traction and secured angel funding, so I opted not to return to school. This was one of the best decisions of my life.
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